Current market conditions have many small businesses scrambling to capture shrinking market share. With over 1,000,000 members in the N.A.R., real estate agents and their brokers have been particularly hard hit. Top agents are shifting from traditional marketing strategies such as newsprint media and direct mail to social media. Why? Because social media tools allow them to more effectively spread their message ” and for free! (See our article: The 5 Reasons You Will Love Social Media.) Which tools are they specifically using and how are they using them?
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