Real Estate InfoHub Online

The P.S. is a pick-me-upper of real estate marketing. Every copy maximized to draw customer response has a P.S.

P.S. Have you ever noticed that every sales letter ends with a P.S.? It’s true. And there’s good reason why.

I confess. My parents taught me well. They taught me not to steal. And all my journalism professors taught me well. They taught me not to plagiarize.

Do you know what the 30 most important seconds of your direct-mail campaign are when it comes to your postcard text?

Granted, this is not advice you’re about to hear every day when you embark on a postcard mailing. But it is, in my experience, some of the most valuable experience around. I adapted this very clever idea from a journalism professor I had in college who had worked for The New York Times. I figured if it was good enough for him (as well as The New York Times); it was definitely good enough for me.