Real Estate Postcard Marketing Tip: P.S. How to leave a Kiss in Your Prospects’ Mind?
The P.S. is a pick-me-upper of real estate marketing. Every copy maximized to draw customer response has a P.S.
Check your most recent real estate postcard marketing copy. Does it have a P.S.? If it doesn’t, in your next mailing just add a P.S. without changing anything else.
What should you write in your P.S.? Think of a message that you want your prospects to recall. It can just be your phone number or a recap of your free offer. It’s any line that can rev them up to respond to your real estate direct mail.
P.S. should always be included in every real estate postcard because it had been proven to really create an impact. Once a prospect gets hold of the letter, he usually read the headline, skips the content and read the P.S. at the end of the card. That is why P.S. plays an important part in every mail because the prospect will know at once who is sending the letter.
Therefore, not having a P.S. in your real estate direct marketing materials is like not having a business card. You are making a decision, not to take advantage of all the marketing opportunities that are open to you.
So what is the secret in making your P.S. really work?
Write your real estate marketing P.S. as an informative and engaging introduction–just like a headline. This is because your prospects usually read your P.S. first, before the body of your real estate direct mail. Your message in the P.S. should then be discussed fully in your real estate direct mail.
Keep your P.S. short and powerful. People will be inclined to skip it if the paragraph is too long, or there are too many paragraphs! And in your real estate postcard marketing, make your P.S. double-strength.
Just as you spend a good deal of time perfecting the headline of your mailing, you need to spend some time, effort and thought, deciding what your P.S. message says. While it can be anything you deem appropriate, urgent and necessary, you do need to say it with flare. So don’t hurriedly write this.
The next time you write a complete postcard text again, write the headline first. Then write the P.S. After that you can write the letter. Guaranteed, you’ll be pleased with the outcome.
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