Real Estate Investor Insider Secret #12: When You Mail Your Next Postcard
Wording. Sometimes just a little bit of a change in the way you phrase your message can make a big difference in how people respond to it. To show you what I mean, go back to the title of this article, “When You Mail Your Next Postcard.” Notice that I didn’t say “If you mail a postcard.” I’m presuming that’s exactly what you’re going to do.
For example, instead of writing, “In case you are interested, please visit the website so you can register and download” Why not just write, “when you visit our website, register and download” The second sentence already affirms the desired action you want them to take-to register and download. But notice that in the first sentence, you are still asking them to consider whether your offer is interesting or not.
Writing in this manner may seem a bit presumptive at first. But, I assure you its well worth your time to cultivate this very profitable habit.
I know, you might think you are being too forward. However, writing positively in your real estate direct mail can increase your response rate. Why not test this idea?
Not exclusively that use coaxing logic that creates a unbleached proposition that doing business with you is a wise activity. So, use phrases that direct your customer to where you want them to be. Language such as “undoubtedly,” “as you can clearly see,” “without doubtfulness,” as intimately as “it’s clear that” administer you a subtle bound in encouraging your viewer that contracting with your business is the prudish act.
When you pepper your sales text with these words, you’re creating a natural mindset with your reader that your service is the only logical choice for him. And when you couple this with an effective call to action, you’ll soon discover that the combination works like gangbusters.
Also use phrases in your real estate direct mail that affirms that they are making an intelligent decision in choosing you. For example, dot your content with words such as “clearly”, “without the slightest doubt”, “when you list the property with us” and etc.
If you question me on this, just expend the direct-mail material you make prevarication around your concern. Occupy out a highlighter. Now read at minimal publicity, sooner two or trinity. Whenever you come crosswise specified module as “when” “without an incertitude” or any another phrase that “assumes” the outcome the marketing desires, highlight it.
This method is sometimes referred to as ’subliminal marketing.’ Check out your leading competitor’s real estate direct marketing materials and underscore the words that are working to shape the readers’ mind into already having agreed to the investor’s proposal.
So when creating your real estate direct marketing materials, try to reframe your content positively. Get your prospects thought processes ready to act on the call to action written in your real estate direct mail!
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