Real Estate Investor’s Guide: Give your reader something FREE
This is not just a very effective way to communicate with your recipients of your postcard mailing second time, but also to distribute more of your marketing material to them.
Offer them something free, put their mind at ease that there are no strings attached, and just provide them with a guide which they could turn to when time comes to sell their house.
For your second real estate marketing postcard, an idea for your free offer can be a whitepaper which discusses topics relevant to your prospect such as: “Smart Guide to Avoid the Pain of Foreclosure”, or “10 Important Things You Need to Know Before Selling Your Home”. In these reports you can extensively discuss the benefits and reasons you indicated in your real estate marketing postcard.
And in your second real estate postcard marketing roll-out, include the phone number or website address where your prospects can access the free whitepaper after registering their contact information. After a few days, send a follow-up postcard to the people who availed of your free offer.
Stating that this postcard is to impress the ideas mentioned in the report. Pick the important points you mentioned in report and emphasize on them. This two-step direct marketing process has been used by most successful entrepreneurs, and has produced amazing results.
Giving free offers and sending follow-up real estate postcard marketing mails has been a proven moneymaking method for entrepreneurs for decades.
In this approach, you need to include some marketing tools, for example, highlight your firm’s name, address and phone number. If you have website, don’t forget to mention it in your report.
When you do use this approach, though, be sure that you include some essential nuggets of marketing tools in it. You’ll want to highlight your firm’s name as well as its address and phone number. If you have a web site, be sure to include this on your report as well.
To ensure a good return in your investment in real estate postcard marketing, follow the basic rules in real estate marketing. Have your contact information printed clearly. Make your free report available online.
Also adopt the latest trend in real estate direct marketing which is to have your contact information printed on each page of your free report. This will help you and your company to become first in your prospect’s mind for your services. So why not start developing that free whitepaper right now?
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