Real Estate Postcard Marketing Tip: Pass the Half-Minute Test
Do you know what the 30 most important seconds of your direct-mail campaign are when it comes to your postcard text?
Once your prospect receives your card, it would only take him half a minute to decide whether to read it or just throw it away.
What will you do to make your real estate direct mail remain in the hands of your prospect after the 30 seconds?
No one can say with extreme confidence that if you as the mailer do A, B and C that he, as the reader, will keep on reading. But there are several steps you can do to increase the odds that those crucial 30 seconds move in your favor.
Hence your real estate postcard marketing copy should be remarkably different from all the others, your prospects may have read before. And since people have been flooded with too many corporate looking and formal offers, a personal message will be easier and more refreshing to read.
So write your own personal message and have it printed on postcard paper.
Include a believable offer in your real estate postcard marketing copy. To make your offer believable, your real estate direct mail should contain testimonials from your customers. It would help if the testimonial is from people who are known to your prospects or live within the same area.
Boost your copy with rejuvenating words. Create your real estate direct marketing offer with an enthusiastic approach. If your prospect fails to see your passion about your offer, they may end up not being interested at all. Keep in mind that your enthusiasm will have a great effect to your customers.
That’s a tall order to fulfill in the first 30 seconds of a mailing. But among the various elements you’ll use – the headline, the P.S. and well-placed and well-written sub headlines, you can discover that 30 seconds is long enough to keep ‘em reading.
Make sure to create an interesting headline, informative sub-headings, and captivating P.S. so your prospects will not wait for 30 seconds to read your offer.
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