Real Estate InfoHub Online

If you have chosen to be a Realtor, then you’ve noticed that it’s a dog eat dog world out there. There’s just so much competition. So you have to find ways to be noticed. Here, you’ll find great advertising ideas for real estate agents that will make them successful.

Professional photographers are better at taking photos and according to buyers, photos are the most important tool they use to decide if they’re interested in the property. You might think you take great photos, after all you did take a photography class in high school, or maybe you don’t think photos matter that much. The truth is that you’re doing yourself a disservice by taking your own pictures.

If you’ve ever been involved in trying to generate business through the use of a direct mail marketing campaign you know it can be disappointing. The expected return rate of prospects from sending out direct mail pieces is about one percent and sometimes it’s not even that high. The yellow letter is a tool that can boost that return rate up to 10% or even higher. It’s working well for those using it in their real estate investment businesses and it has great potential to be just as useful for other businesses too.

Current market conditions have many small businesses scrambling to capture shrinking market share. With over 1,000,000 members in the N.A.R., real estate agents and their brokers have been particularly hard hit. Top agents are shifting from traditional marketing strategies such as newsprint media and direct mail to social media. Why? Because social media tools allow them to more effectively spread their message ” and for free! (See our article: The 5 Reasons You Will Love Social Media.) Which tools are they specifically using and how are they using them?

I just sat down with a very successful real estate investor who specializes in wholesaling houses in Columbus, Ohio. His name is Darren Dicke and he shared with me an amazingly effective yet simple strategy about how he locates and sells wholesale deals and I thought I would share it with you so you can start using the idea immediately. He calls this strategy “Driving for Dollars” and this is how it works.